Verification and measurement of food regional stereotype in the context of representation and non representation
Chinese culture is centered on food.In the context of representation and non representation theory,food crosses communities,nations,and boundaries.The cognition of food comes from the mobile life practice.There are customarily such expressions as"the sweet flavor in the south,the salty flavor in the north"and"he rice in the south,the wheat in the north",can this be seen as a metaphor for the existence of widespread food territorial stereotypes?Based on mobility,it is worth to explore whether the food regional stereotype evolves dynamically or statically.This study adopted a mixed approach to validate and measure food regional stereo-types.Applying the exploratory sequence design,this study consisted of three sub-studies.Study 1 used con-tent analysis to initially examine the basic content of food regional stereotype.Data was crawled from Bilibili through Python,and used Rost CM6 software to analyze network text and construct semantic social network.Study 2 recruited subjects through convenience sampling and used the questionnaire survey to test the food re-gional stereotypes at the explicit level.Study 3 conducted Implicit Association Test to examine the existence of food implicit regional stereotype,and the experiment was designed with two within-subject variables(semant-ic consistency:consistency or inconsistency)×(objective area:south or north).Study 1 showed that the food re-gional stereotypes of the subjects were mainly reflected in the preferences of staple food and taste of the north and the south,which were specifically expressed as"sour in east,hot in west,sweet in south and salty in north",consistent with the people's previous cognition of food regional differences.Study 2 showed that the subjects tended to choose food words that matched the region,and formed eight specific dimensions,including:northern staple food,northern flavor,northern portion,northern dish,southern staple food,southern flavor,southern portion,and southern dish.Study 3 showed that:when the priming words of staple food,flavor,por-tion,and dishes were consistent with the target region(such as"noodles and the north"),the responding time was significantly lower than the inconsistency(such as"noodles and the south").Overall,this study showed that the subjects held the regional stereotype of food in implicit and explicit levels,and the specific contents could be divided into four dimensions:staple food preference,flavor preference,portion preference and specif-ic dishes.This study has the following implications.At the theoretical level,this stable place perception repres-ented by food reflects the dialectical relationship between representation and non representation theory,and ex-pands the research content of immobility under the new mobility paradigm.From the perspective of practice,this study tries to interpret commonsense food regional stereotypes in a scientific way,so as to improve the public's understanding of food regional stereotype and reduce food cultural conflicts.
NETL
NSTL
万方数据
