Spatial and temporal pattern evolution and influencing factors of the top 500 Chinese value brand companies
Taking the top 500 Chinese value brand enterprises as examples,this paper explores quantitatively the spatial and temporal pattern evolution,influencing factors of corporate brands from 3 levels:overall charac-teristics,spatial distribution,and regional spatial differentiation,using spatial unevenness,econometric model-ing,with 19 urban agglomerations as research objects.The study shows that:1)In terms of industry structure,five categories of brands,namely,food and beverage,real estate related,textile and garment,media,and com-munication and electronics,have a stable structure;in terms of quantity,food and beverage has the highest share,real estate related the second,and medicine the least;in terms of value,food and beverage has the highest share,finance the second,and medicine the least.2)In terms of spatial and temporal pattern evolution,from 2004 to 2020,the number and value of enterprise brands in Beijing-Tianjin-Hebei,Guangdong-Hong Kong-Macao,and Yangtze River Delta far exceeded those in other city groups,while Shandong Peninsula and Chengdu-Chongqing performed better,Central and Southern Liaoning,Harbin-Changchun,and West Coast of the Strait were second,and Central Yunnan,Ningxia-along the Huanghe River,and Lanzhou-Xining per-formed poorly overall.The evolution of brand quantity and value confirms the enterprise distribution pattern of economic development in urban clusters,and the uneven spatial differentiation is relatively stable.3)In terms of regional spatial differentiation,the brand value shows a decreasing trend from east to west.The intra-region-al gap is the largest in the east,the inter-regional Gini coefficient is the smallest in the central-northeast and west-northeast,and the inter-regional gap is the largest in the east and west,and the spatial gap mainly comes from the hypervariable density.4)In terms of influencing factors,GMM estimation shows a significant cyclic cumulative effect of brand value,with positive effects of market size,economic level,and marketization on brand development.This paper emphasizes the contribution of brands to urban agglomerations and regional economic growth,which brings a positive effect on the long-term development of Chinese brands and can provide reference for economic geospatial analysis and policy formulation.
万方数据
维普
