Evaluation and improvement strategy of efficiency of snow-ice tourism development in typical regions of China
Based on sample data from 2013 to 2022,this study selects Heilongjiang,Jilin,Liaoning,Beijing,Tianjin,Hebei,Inner Mongolia,and Xinjiang as typical regions for snow-ice tourism in China.Using the Super-EBM model,the efficiency of snow-ice tourism development in these regions was measured,and the modified DEA model was applied to more scientifically assess the current status of snow-ice tourism development in these regions.The study analyzes the temporal variations,spatial disparities,and dynamic evolution character-istics of efficiency and investigates the impact of snow-ice tourism policies and snow-ice events on the effi-ciency of snow-ice tourism development through the Tobit Model,as well as the mediating effects of snow-ice tourism attention and the number of snow-ice tourism enterprises.The research findings are as follows:1)From 2013 to 2022,the average efficiency of snow-ice tourism development did not reach an effective state.The efficiency level showed a clear correlation with the snow-ice resource endowment,presenting a generally fluctuating upward trend.2)There was a significant disparity in the efficiency of snow-ice tourism develop-ment across regions,and the spatial pattern changed significantly during the study period.3)The type transfer of snow-ice tourism development efficiency in the typical regions exhibited overall inertia,and regions with lower efficiency levels exhibited stronger path dependence.There is also a certain probability of cross-type transition in the efficiency of snow-ice tourism development across regions.4)Snow-ice tourism policies and snow-ice events had a significant positive impact on the efficiency of snow-ice tourism development.The in-troduction of snow-ice tourism policies and the hosting of snow-ice events can improve the attention to snow-ice tourism and promote an increase in the number of snow-ice tourism enterprises,thus boost the efficiency of snow-ice tourism development.Based on these findings,this paper proposes strategies to enhance the snow-ice tourism policy support system,expand the synergistic effect between snow-ice tourism and snow-ice events,optimize the supply capacity of snow-ice tourism enterprises,and improve regional snow-ice tourism brand at-tention.
万方数据
维普
