首页|媒介地理学视角下北京宋庄艺术区的多重地方建构

媒介地理学视角下北京宋庄艺术区的多重地方建构

扫码查看
在社交媒体构建起全方位媒介化社会生活的现实背景和媒介与传播地理学成为地理学研究新方向的理论背景下,论文运用文本分析和深度访谈的质性研究方法,以北京宋庄艺术区为例,探究中国语境下媒介与传播对地方的多重建构.研究发现,政府及主流媒体代表国家力量主导的传播领域,为实施地方品牌营造、地方形象重塑和发展战略转型,分别对宋庄艺术区实施了合法化、产业化与商业化三阶段的媒介建构策略.外部公众在社交媒体上对宋庄的媒介建构一方面服从政府塑造的宋庄作为文化艺术高地和打卡旅游地的形象,巩固了政府话语在地方传播和地方代言上的权威地位;另一方面又基于短暂的在地体验揭示出一种与官方话语不同的地方意象.艺术家作为长期生活的内部群体,通过草根和非正式的短视频实践,自下而上地将宋庄建构成一个与其日常生活经验和私人情感密切结合的地方,打破了他者视角对自身主体性与宋庄真实艺术生活的遮蔽.论文从媒介地理学的理论视角通过提供中国艺术区的案例研究,丰富了地方表征与建构的研究成果,同时讨论了媒介地方与现实地方以及不同实践主体之间的互动关系,对理解宋庄的发展特征以及少被关注的中国艺术家的生活境况具有重要意义.
The multiple construction of place of Songzhuang Art District in Beijing from the perspective of media geography
Under the background of social media being increasingly prevalent in modern social life and media geography becoming one of the new directions of human geography,this research explored the multiple mediated construction of place of Songzhuang Art District in Beijing by using qualitative methods,such as textual analysis and in-depth interviews.The findings reveal that the process of mediated construction of place is of heterogeneity,and the media practices conducted by different subjects are shaped by the complex relationships of power.The government and the mainstream media in China,which represent the national power,have implemented a three-stage mediated construction strategy of legalization,industrialization,and commodification of Songzhuang Art District so as to brand the place,reshape its image,and promote the transformation of its development strategies.The public as outsiders,on the one hand,accept and consolidate the representation of Songzhuang as a cultural and artistic highland and a tourist destination,and on the other hand,uncover a place image different from the government discourse based on their temporary in-situ experience.As the internal social group living in Songzhuang,the artists are capable of producing their own media discourse through informal grassroots short video practices.They construct Songzhuang from the bottom up as a place closely integrated with their everyday life,lived experience,and private emotions,strengthening their subjectivity and unveiling the seldomly known artistic life in Songzhuang.We hope to enrich the literature of place making and construction by providing a case study of Chinese art district from the theoretical perspective of media geography.Moreover,through the discussion of the interactive relationships between the above three subjects,this study may contribute to a deeper understanding of the development of Songzhuang Art District as well as the life situations of the under-researched Chinese artists.

media geographyrepresentation of placeconstruction of placesocial mediaSongzhuang

陈晓雪、冯健

展开 >

北京大学城市与环境学院,北京 100871

媒介地理学 地方表征 地方建构 社交媒体 宋庄艺术区

国家自然科学基金项目

42171194

2024

地理科学进展
中国科学院地理科学与资源研究所 中国地理学会

地理科学进展

CSTPCDCSSCI北大核心
影响因子:2.458
ISSN:1007-6301
年,卷(期):2024.43(2)
  • 49