Spatial-temporal effects of tourism information flow on tourist flow during the holiday:Taking Zibo City as an example
Under the background of digitalization,the impact of online tourism information flow on offline physical tourist flow is increasingly strengthened.This study took the tourism boom in Zibo City during the May Day holiday in 2023 as an example,and used the big data of Baidu Migration and Baidu Index to directionally reconstruct the tourist flow during the holiday and tourism information flow of each city to Zibo.On the basis of clarifying the spatial characteristics of both flows,this study used multiple linear regression models to quantitatively examine the heterogeneous effects of tourism information flow on tourist flow during the holiday at different spatial and temporal scales.The main conclusions are as follows:1)Tourism information flow had a time-lag promoting effect on tourist flow during the holiday.The accumulated tourism information flow before the holiday also had a significant impact on tourist flow during the holiday.2)There was a time difference in the peak effect of tourism information flow at different spatial scales.Cities in Shandong Province were responding faster than those in other provinces due to the promotion effect of tourism information flow.3)In addition to the zonal pattern of tourist flow,the promotion effect of tourism information flow can effectively explain the new phenomenon of cross-regional tourist flow connections between some city-dyads.Based on the conclusions of this study,it is feasible to guide specific cities to strengthen digital-driven tourism network and optimize tourist flow connections within the province,for the purpose of maximizing the effects of tourism information flow on promoting the development of tourist flow in the era of digital economy.
tourism information flowtourist flow during the holidayspace of flowsspatial-temporal heterogeneityZibo City
NETL
NSTL
万方数据
