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新质生产力视域下国内外数字文旅研究评述与展望

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新质生产力既是国家发展战略的需要,也是推进数字经济和实体经济深度融合的重要力量,更是文旅产业发展的新动能.文旅产业的新质生产力是破解传统文旅发展困境和增强文旅产业韧性的重要着力点.立足新一轮科技革命和产业变革,构建数字文旅研究框架具有重要意义.论文以"内涵辨析—研究进展—热点议题"为逻辑主线,从概念辨析、发展脉络、研究热点、研究评述和展望等方面系统归纳和总结了数字文旅研究成果.梳理结果表明:①学者们从数字技术视角、文旅消费视角和文旅产业化视角界定了数字文旅基本概念,数字文旅对文旅高质量发展和文旅消费体验产生了积极的推动作用;②数字文旅的发展历经三个阶段,即萌芽探索阶段、初步发展阶段、爆发增长阶段,学术研究和产业实践保持了紧密联系;③新一代数字技术深刻影响了数字文旅研究内容,基于"主体—客体—媒介"归纳了数字文旅研究成果;④数字文旅研究呈现定性和定量研究方法相结合的发展趋势,数理统计法、问卷调查法、实验法和案例研究法是数字文旅研究的主要方法;⑤研究区域聚焦于中观和微观尺度,既涉及具体的区域,也涉及具体的文化遗产地或旅游景点.最后从强化理论研究、丰富研究内容、拓展研究区域和创新研究方法几个方面对未来数字文旅研究进行了展望.研究成果有助于丰富数字文旅研究理论体系,促进数字文旅高质量发展和贯彻数字中国战略.
Review and prospect of digital cultural tourism research in China and abroad from the perspective of new quality productive forces
New quality productive forces are key factors for the national development strategy,important powers to promote the deep integration of the digital economy and real economy,and the new dynamic energies for the development of the cultural tourism industry.New quality productive forces of the cultural tourism industry are the key forces to crack the dilemma of traditional cultural tourism development and enhance the resilience of the cultural tourism industry.There is a great need to build a research framework for digital cultural tourism based on the new round of technological revolution and industrial change.This study took connotation analysis-research progress-hot topics as the logical framework,and systematically examined and summarized the research results of digital cultural tourism from the aspects of conceptualization,development,hot topics,review,and prospect.The results show that:1)Studies have defined the basic concept of digital cultural tourism from the perspective of digital technology,cultural tourism consumption,and cultural tourism industrialization,and digital cultural tourism has positively contributed to the high-quality development of cultural tourism and cultural tourism consumption experience.2)The development of digital cultural tourism has gone through three phases of budding exploration,initial development,and explosive growth,and academic research and industrial practice have maintained a close connection.3)The new generation of digital technologies has profoundly influenced the research content of digital cultural tourism,and the research results of digital cultural tourism are summarized based on subject-object-medium.4)Digital cultural tourism research presents the development trend of combining qualitative and quantitative research methods,and mathematical and statistical methods,questionnaire survey,experiment,and case study are the main methods of digital cultural tourism research.5)The study areas are often meso and micro scales,involving specific regions,cultural heritage sites,and tourist attractions.Finally,this study provides a prospect for the future of digital cultural tourism research from strengthening theoretical research,enriching research content,expanding research areas,and innovating research methods.The results contribute to enriching the theoretical system of digital cultural tourism research,promoting the high-quality development of digital cultural tourism,and implementing the digital China strategy.

digital cultural tourismdigital economyintegration of the digital economy and real economyintegration of culture and tourismnew quality productive forcesdigital technologyresilience of the industry

唐承财、梅江海、上官令仪、郑倩倩、刘丽梅

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北京第二外国语学院旅游科学学院,北京 100024

北京旅游发展研究基地,北京 100024

中央民族大学管理学院,北京 100081

内蒙古财经大学旅游学院,呼和浩特 010070

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数字文旅 数字经济 数实融合 文旅融合 新质生产力 数字技术 产业韧性

国家自然科学基金项目国家自然科学基金项目北京市社会科学基金项目

424712844207119922GLB036

2024

地理科学进展
中国科学院地理科学与资源研究所 中国地理学会

地理科学进展

CSTPCDCSSCI北大核心
影响因子:2.458
ISSN:1007-6301
年,卷(期):2024.43(10)