Can government subsidies promote the digital transformation of cultural and tourism enterprises?An analysis of evolutionary game behavior from a regional economic perspective
Against the backdrop of globalization and informatization,digital transformation is not only crucial for cultural and tourism enterprises to enhance service quality and competitiveness but also an inevitable path to achieving high-quality development.Leveraging the theory of complex network evolutionary games,this study constructed a diffusion model for the digital transformation strategies of cultural and tourism enterprises.It delved into the impact of government subsidies on the digital transformation behavior of these enterprises across different regional economic development levels.The findings underscore the significant role of government subsidies in fostering digital transformation among cultural and tourism enterprises.These subsidies expedited decision-making processes and widened the economic disparity between transformed and non-transformed enterprises.Furthermore,the study revealed that the prosperity of the regional economy shaped the decision-making landscape for cultural and tourism enterprises,with those situated in economically developed regions exhibiting a greater propensity to embrace digital transformation.However,as the regional economy attains a certain threshold,the stimulatory effect of government subsidies may diminish,potentially slowing down the pace of digital transformation.This research offers insights for governments to formulate targeted subsidy policies,while also providing theoretical underpinnings and practical guidance for cultural and tourism enterprises to capitalize on the opportunities presented by digital transformation and attain high-quality development.By bridging the gap between policy formulation and corporate strategy,this study contributes to the advancement of the cultural and tourism industry in the digital age.
digital transformationgovernment subsidiescultural and tourism enterprisesregional economyevolutionary game theory
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