The process and mechanism of the deep integration of rural culture and tourism based on digital empowerment:The case of Wusi Village in Zhejiang Province
Digital empowerment for the deep integration of rural culture and tourism is an important initiative for the upgrading of rural industries and the comprehensive revitalization of the rural areas in the context of the digital economy.Taking Wusi Village in Zhejiang Province as an example,this study applied the actor network theory to explore the process and mechanism of the deep integration of rural culture and tourism based on digital empowerment.The results show that:1)The deep integration of rural culture and tourism based on digital empowerment in Wusi Village is a dynamic process in which multiple subjects participate and play with each other in three stages:initial exploration,rapid development,and deep integration.In the process of the deep integration of rural culture and tourism based on digital empowerment in Wusi Village,the village committee continues to play a key role,the role of market players such as cultural and tourism enterprise is gradually increasing,and the degree of association of rural residents with the network of actors is gradually deepening.2)The deep integration of rural culture and tourism based on digital empowerment in Wusi Village is driven by a dynamic circular mechanism consisting of the rural core system and the peripheral system as the integration basis,digital technology and digital platform as the integration support,governmental,societal,and local forces formed by the interaction of multiple actors as the integration actor,and the deep integration of the rural cultural and tourism resources,products,industries,factors,markets,and values as the integration content.3)The high-level cyclic development of the deep integration of rural culture and tourism based on digital empowerment is the result of the release of strong effects of both the mechanisms of action and reaction of the integration support and integration actor,and that of the integration actor and integration content.This study provides a theoretical basis and empirical experience for the high-quality development of rural digital cultural tourism,the upgrading of rural industries,and comprehensive rural revitalization.
deep integration of culture and tourismdigital empowermentrural revitalizationdigital cultural tourismactor network theorymechanism of integration
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