Bad behaviors in digital platform transactions mostly come from platform merchants,but platform enterprises play an important role in facilitating such behaviors.Thus,how to allocate liability to the platform is the key to governing such bad behaviors.Based on the research of the two-sided market theory,it has been found that platform enterprises have the motivation to actively manage negative cross-side network externalities caused by merchants'bad behaviors,but the incentives are insufficient when there are fewer strict consumers(more tolerant consumers).Therefore,the external governance system needs to allocate sufficient liabilities to platform enterprises according to the proportion of various types of consumers in the market in order to encour-age them to govern bad behaviors more effectively.The current relevant laws and regulations should appropri-ately put more responsibilities to the platform,and correspondingly improve the consumer evaluation system and their claim system.
关键词
数字平台/不良行为/严格型消费者/责任配置/双边市场
Key words
Digital platform/Bad behavior/Strict consumer/Liability allocation/Two-sided markets
万方数据