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中国旅游产业数字化转型发展现状与路径对策

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围绕进一步探索中国旅游产业数字化转型路径、推动旅游产业高质量发展的目标,分析目前旅游产业数字化业态与模式的创新,指出数字化技术的应用重塑了旅游产业的发展格局,但其不能取代旅游产品及服务本身,数字技术赋能下的旅游产业仍存四个方面的不足,进而提出从政策与学科建设、技术与产业融合、旅游数据安全和人才培养方式四个维度提出实现旅游产业数字化转型的路径对策.
Digital Transformation of the Tourism Industry:Current Status and Strategic Pathways
Based on the goal further exploring the path of digital transformation of China's tourism industry and promote the high-quality development of the tourism industry,this paper examines the innovation of digital forms and modes in the current tourism industry.It is found that the application of digital technology has reshaped the development pattern of the tourism industry,but it cannot replace the tourism products and services themselves,and the tourism industry empowered by digital technology is still deficient.The paper proposes paths and countermeasures to achieve the digital transformation of the tourism industry from the four dimensions of policy and discipline construction,technology and industry integration,tourism data security,and talent training methods.

tourism industrydigital transformationformsmodes

张珺

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香港理工大学 工商管理学院,香港 999077

北京师范大学 中国社会管理研究院,北京 100875

旅游产业 数字化转型 业态 模式

2024

大连民族大学学报
大连民族学院

大连民族大学学报

CHSSCD
影响因子:0.266
ISSN:1009-315X
年,卷(期):2024.26(6)