Urban spatial distribution and influencing factors of short video producers subjects in China:Based on the TikTok platform
With the affluence of material life in Chinese society,digital technologies represented by the Internet,big data,cloud computing,artificial intelligence,blockchain,etc.have ignited the people's enthusiasm for spiritual and cultural consumption,promoted changes in the mode of production,and thus affected the spatial pattern of economic activities.The short video industry,which is characterized by real-time,fragmentation and socialization,has become the main force of China's digital economy.This paper takes 76097 short video producers collected on the TikTok platform as samples by March 2023,and uses spatial analysis to depict the urban spatial distribution of three types of short video producers:professional media institutions(PUGC),Internet celebrity(PGC),and ordinary individuals(UGC).On this basis,econometric analysis is used to measure the influencing factors of the urban spatial distribution of short video production entities.Research has found that,firstly,Guangzhou and Hangzhou are the two cities with the most concentrated short video production entities in China.In addition,the short video production entities of Chengdu-Chongqing urban agglomeration,the middle reaches of the Yangtze River,and the Central China Plains urban agglomeration,with provincial capital cities such as Chengdu,Changsha,Wuhan,and Zhengzhou as the core,are also very dense.However,the position of first tier cities such as Beijing,Shanghai,and Shenzhen in China's short video production pattern is not very prominent.Secondly,ordinary individual producers account for the largest proportion of UGC in the total amount and are basically distributed according to the Hu Huanyong Line;Professional media organization PUGC favors first tier cities;Many internet celebrities PGC gather in internet famous cities such as Hangzhou,Chengdu,and Changsha.Thirdly,econometric research indicates that short video producers tend to choose cities with good internet infrastructure,comfortable human environment,dense MCN companies,and nearby manufacturing production bases.That is,in addition to the 3T factors,the cost factor significantly affects the location selection of short video production entities.This reveals that digitalization has indeed had a certain impact on the existing geography of the creative industries,and that digital technology is driving China's cultural and creative industries,represented by short videos,from the"internal cycle of the cultural system"into the"general cycle of the social economy".
short videoprofessional media organization PUGCInternet celebrity PGCordinary individual UGCspace distributionTikTok
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