Spatial evolution characteristics and influencing factors of rural e-commerce from the perspective of complex adaptive system theory:A case study of Taobao villages in Hebei province
Taobao village is a typical representation of rural e-commerce development,and exploring Taobao villages spatial evolution characteristics is of great significance to clarify the evolution law of rural e-commerce.This study deeply analyzes the spatial evolution characteristics of Taobao villages,grounded in the complex adaptive system theory.It applies Geodetector to examine the influencing factors of Taobao villages spatial distribution.Based on e-commerce platform,and composed of multi-agent,external environment,basic resources and infrastructure systems,the Taobao village system is a dynamic complex system.With the case of Taobao villages spatial evolution in Hebei province studied,some conclusions can be drawn as follows.(1)In the spatial germination stage(from 2009 to 2013),villagers developed rural e-commerce under self-organization motion and formed Taobao villages.The adaptive behavior and spatial expansion degree of agents were limited.In the spatial diffusion stage(from 2014 to 2019),the strength of government and non-governmental organizations was improved,and the agglomeration of innovation elements and streams was enhanced,which promoted the emergence of Taobao villages and the complexity of the spatial structure.However,some Taobao villages failed to adapt due to the negative interaction of online stores'agents and the disadvantaged infrastructure.In the spatial stable stage(from 2020 to now),the interaction among multiple agents had been enhanced under the update of the e-commerce model,which further promoted the transformation and upgrading and spatial development of Taobao villages.(2)The diffusion types of Taobao villages'main products,such as homogenous diffusion,multiple diffusion and industrial island type,as well as the circulation channels of self-production and marketing and agent sales,strengthened the product identification effect and commodity flow.(3)The formation of Taobao villages spatial structure was derived from the synergy of multiple factors,among which the external environment subsystem had the greatest influence,and the factors of location conditions,e-commerce facilities and logistics facilities were the core driving forces of Taobao villages.The stimulation of sub-system factors and the interaction among agents jointly promoted the evolution of Taobao villages spatial structure.This research provides a theoretical analysis framework as a reference for exploring the spatio-temporal process and mechanism of the e-commerce development in rural areas,and the results have a certain universal indicative effect on the construction of digital villages based on e-commerce.
rural e-commerceTaobao villagesspatial evolutioncomplex adaptive systemHebei province
万方数据
