摘要
在外部环境和内部结构的变革性推动下,博物馆的角色已从保存文物转向传播文化,从陈列物品的场所转向文化沟通与交流的场域.文章将博物馆置于传播与媒介的视阈下,通过梳理博物馆文化传播模型的演进并展开实证分析,构建博物馆文化传播概念模型.研究发现,博物馆是勾连受众的文化传播媒介,并通过内容生产、技术应用和制度安排三条路径组成的结构系统来发挥媒介作用.在文化强国背景下,应重视博物馆结构化系统的媒介特征,通过媒介创新和技术变革全面提高其文化传播力,从而实现博物馆文化传播媒介效果的最大化.
Abstract
The function of museums has shifted from preserving cultural relics to disseminating culture and from being a space for displaying artifacts to a field for cultural communication and exchange.This paper constructs a model for museum cultural dissemination by tracing the evolution in this regard and conducting empirical analyses.The research reveals that museums as the media that connect audiences employ a structural system comprising three paths—content production,technological applications,and institutional arrangements—to fulfill their media role.In the context of building a culturally strong nation,it is imperative to enhance this function of museums through media innovation and technological changes,thereby maximizing the impact of their cultural dissemination.
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