How do museums convey culture?An empirical analysis from a media perspective
The function of museums has shifted from preserving cultural relics to disseminating culture and from being a space for displaying artifacts to a field for cultural communication and exchange.This paper constructs a model for museum cultural dissemination by tracing the evolution in this regard and conducting empirical analyses.The research reveals that museums as the media that connect audiences employ a structural system comprising three paths—content production,technological applications,and institutional arrangements—to fulfill their media role.In the context of building a culturally strong nation,it is imperative to enhance this function of museums through media innovation and technological changes,thereby maximizing the impact of their cultural dissemination.
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