Research on Development Strategies of Red Tourism in Dazhou and Bazhong Based on SWOT-AHP Model
Whatever the economy,culture,and geography between Bazhong and Dazhou,they have homogeneity.Thus,it is necessary to study the regional linkage development of their red tourism.Based on the background,the SWOT method was used to scan and then analyze the influence factors and indicator systems of red tourism development in Da-zhou and Bazhong through on-the-spot surveys and literature reviews.Then,the evaluation system of Dazhou and Ba-zhong red tourism development is constructed by using the SWOT AHP as the analysis model,the data are obtained by Delphi method to construct the judgment matrix,and the relative weights of each factor index are calculated by Excel soft-ware.It is found that the strategic center of gravity P of the quadrilateral of Dazhou and Bazhong red tourism development strategy is located in the first quadrant that is the SO pioneering strategic area.Therefore,it is required that Dazhou and Bazhong red tourism linkage development should take an active development strategy,such as grasping policy opportuni-ties effectively,tapping advantages of resource,regional synergy-linkage,and industrial integration development.
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