Grade,Brand and Its Communication and Influence:A Theoretical Observation on the Philosophical and Social Science Edition of University Journals
As one of the main positions for carrying scientific research achievements,spreading academic culture and carrying forward the scientific spirit,the academic journals of our country's universities are in a downward trend due to the combined effects and influences of multiple factors in the context of the coexistence of multiple values in the current society.This paper takes the current situation of the development of the philosophical and social science edition of university jour-nals as the object of investigation,attempts to conduct theoretical exploration on the modern reconstruction of its academic taste and brand effect,what theoretical accomplishment,knowledge level and editing ability editors should possess,and how to improve the communication ability of the journal from these three aspects,so as to help the healthy development of the philosophical and social science edition of university journals in the future.To realize the sublimation of academic grade and brand effect provides beneficial thinking and reference.
university journalphilosophy and social sciencesreconstruction of academic gradeconstruction of edito-rial teampromotion of communication capacity