Undertake cultural mission and build a strong cultural power in further comprehensive deepening of reform
Xi Jinping proposed and elaborated on the cultural mission of the new era,and had high expectations for Shandong to shoulder its cultural mission.The three aspects of promoting cultural prosperity,building a strong cultural nation,and constructing modern civilization of the Chinese nation are closely interconnected and progressive,revealing the basic con-notation of the cultural mission of the new era and indicating the goal pursuit of cultural development in the new era.To undertake cultural missions and build a strong cultural power in further comprehensive deepening of reforms,it is neces-sary to enhance cultural confidence,strengthen cultural mission responsibility and consciousness of building a strong cultural country in accordance with the spirit of the Third Plenary Session of the 20th Central Committee of the Commu-nist Party of China,enhance cultural development and innovation capabilities,and strengthen cultural subjectivity.Shan-dong should actively fulfill its cultural mission and contribute to building a strong cultural power by deeply exploring the essence of excellent traditional Chinese culture and adhering to creative transformation and innovative development,pro-tecting and utilizing red resources effectively to promote the inheritance of the red gene through generations,fostering and practicing socialist core values to let the concept of modern civilization take root in rural areas,prospering and developing cultural undertakings and the cultural industry,innovatively implementing cultural projects that benefit the people,and advancing cultural digitization projects and innovating cultural dissemination and service methods.