From"product first"to"service first":Mechanisms,models,and strategies for value co-creation of agricultural socialized services
The innovation and development of agricultural socialized service models is an important path to promote the integration of small farmers into modern agriculture.In the era of service economy,the market transaction logic of agricultural socialized service models has undergone a transformation.This article analyzes the value co-creation model of agricultural socialized services from the perspective of service dominant logic.It is found that agricultural socialized service model under the service dominant logic is a process of value co-creation,with changes in its value proposition,customer relationships,main partners,key activities and resources,costs and revenue sources.Different service supply strategies such as standardization,customization,and collaboration can be implemented for different service needs.At the same time,the socialized service model shows a trend of enterprise oriented service subjects,integrated service content,and intelligent service forms.
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