符号与传媒2024,Issue(1) :194-206.DOI:10.13760/b.cnki.sam.202401015

中国新媒介文学演变的符号修辞学分析

A Semiotic Rhetoric Analysis of the Evolution of Chinese New Media Literature

张杰
符号与传媒2024,Issue(1) :194-206.DOI:10.13760/b.cnki.sam.202401015

中国新媒介文学演变的符号修辞学分析

A Semiotic Rhetoric Analysis of the Evolution of Chinese New Media Literature

张杰1
扫码查看

作者信息

  • 1. 四川大学海外教育学院
  • 折叠

摘要

新媒介文学是借助数字技术,基于互联网平台创作并传播的,整合了各种话语形式而形成的一种原创文学形态.借助符号修辞理论对中国的新媒介文学进行考察发现,其表意的发展、变迁遵循着四体演进的序列.在经过了以专业化内容和网络化平台为特征的隐喻时期、以多媒体展示和体验式文本为特征的转喻时期,以及倡导"读者的文本"与交互式创作的提喻时期后,以ChatGPT4.0为代表的新一代人工智能逐渐成为主流技术,新媒介文学逐渐迎来了人工智能生产的反讽时期.深度媒介化时代,技术与文学的融合发展,更值得深入研究.

Abstract

New media literature is an original literary form created and communicated through digital technology and Internet platforms and integrating various discourse forms.Drawing on the theory of semiotic rhetoric,this article finds that the development of Chinese new media literature follows the sequence of the evolution of four tropes.After the metaphor phase characterised by specialised content and Internet platforms,the metonymy phase characterised by multimedia displays and experiential texts,and the synecdoche phase advocating the"reader's text"and interactive creation,the new generation of artificial intelligence represented by Chat GPT 4.0 has gradually become the mainstream technology and new media literature has gradually ushered in the irony phase of artificial intelligence production.In the era of deep mediatisation,in-depth research into the integration and development of technology and literature is warranted.

关键词

新媒介文学/符号修辞/四体演进

Key words

new media literature/semiotic rhetoric/evolution of four tropes

引用本文复制引用

基金项目

国家社科基金重大项目(23&ZD212)

出版年

2024
符号与传媒
四川大学符号学——传媒学研究中心

符号与传媒

ISSN:
参考文献量29
段落导航相关论文