符号与传媒2024,Issue(2) :1-10.DOI:10.13760/b.cnki.sam.202402001

从形式到征兆——商品拜物教的符号学分析

From Form to Sign:Semiotic Analysis of Commodity Fetishism

毕芙蓉
符号与传媒2024,Issue(2) :1-10.DOI:10.13760/b.cnki.sam.202402001

从形式到征兆——商品拜物教的符号学分析

From Form to Sign:Semiotic Analysis of Commodity Fetishism

毕芙蓉1
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作者信息

  • 1. 中国社会科学院大学哲学院马克思主义哲学教研室;中国社会科学院哲学研究所马克思主义哲学原理研究室
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摘要

马克思对于商品拜物教的论述内涵丰富.本文基于马克思的文本,结合结构主义语言学、解构理论、精神分析学等,从符号学角度对商品拜物教进行了分析.商品拜物教的秘密在于商品形式.形式即形式辩证法,它是一种运动.与梦的运作类似,商品形式也是一种运作,它的运作肯定了商品价值的优先地位,以货币形式,把社会关系刻写在金属物上.货币形式占据了主导地位,作为空能指拥有了不朽之身.马克思对商品拜物教的揭示,表明了"以物的关系掩盖社会关系"的资本主义社会的崩溃点,即征兆.马克思的商品拜物教理论丰富了意识形态理论,也表明了马克思主义对意识形态理论的重要意义.

Abstract

Marx's discourse on commodity fetishism is rich in connotation.Grounded in Marx's original texts,this paper draws upon structuralist linguistics,deconstruction theory and psychoanalysis to conduct a semiotic analysis of commodity fetishism.The essence of commodity fetishism is embedded in the form of a commodity.Form,in formal dialectics,represents a dynamic process.Similar to the operation of dreams,the commodity form operates by affirming the primacy of commodity values,inscribing social relations on metal objects in the form of money.Thus,the money form assumes a dominant role,becoming an empty signifier with an immortal essence.Marx's revelation of commodity fetishism indicates the point of collapse of capitalist society.That is,it is a symptom of"the relations of things covering up social relations".Marx's theory of commodity fetishism enriches the theory of ideology and demonstrates the important contribution of Marxism to the theory of ideology.

关键词

商品拜物教/形式/符号/征兆

Key words

commodity fetishism/forms/semiotic/signs

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出版年

2024
符号与传媒
四川大学符号学——传媒学研究中心

符号与传媒

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