短视频符号叙述原理及其主体美学批判
Semiotic Narrative Principle of Short Video and Its Critique of Subjective Aesthetics
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作者信息
摘要
"短视频"应特指新媒体语境下,时长为数秒乃至数分钟不等的以影像符号为核心的综合多种表达方式的叙述形式.短视频在影像叙述方面最突出的特征是:追求"刺点",省略"知面",并通过组合轴上的横向连接形成意义共同体.以追求流量和点击率为目的的数字媒体或短视频传播,其美学风格是征服、吸引、讨好和迎合,而不是批判和抵抗.
Abstract
Short video is a new media narrative form synthesising multiple modes of expression with image symbols as its core,lasting for several seconds or several minutes.The most prominent feature of a short video in terms of image narration is that it pursues the punctum,omits the studium,and forms a community of meaning through syntagmatic relation or an axis of combination.The aesthetic style of digital media or short video communication,which pursues flow and clicks,is to conquer,attract,please and cater,rather than to criticise and resist.
关键词
短视频/符号美学/主体Key words
short video/symbolic aesthetics/subject引用本文复制引用
出版年
2024
NETL
NSTL
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