首页|文旅融合视角下遗址类景区旅游吸引力的提升——以德化县屈斗宫古窑遗址为例

文旅融合视角下遗址类景区旅游吸引力的提升——以德化县屈斗宫古窑遗址为例

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文化遗产是文化旅游发展的重要载体.以屈斗宫古窑遗址为研究对象,通过实地考察,发现屈斗宫古窑遗址景区旅游发展存在资源开发力度不足、基础设施不完善、景区管理不充分和景区联动性不强等问题.立足德化县旅游事业的发展优势和发展机遇,提出遗址类景区旅游吸引力的提升路径:在资源开发方面,充分挖掘陶瓷文化特色资源、打造体验式精品旅游项目、开发文创产品;在基础设施方面,优化旅游交通体系、完善旅游接待设施、建立研学实践教育基地;在景区管理方面,创新景区管理模式、培养高素质管理人才、完善营销计划;在景区联动方面,打造全域旅游品牌、开展景区特色活动、建立考古遗址公园.
Enhancement of tourism attraction of heritage scenic spots under the perspective of cultural and tourism integration:based on Qudou Palace Ancient Kiln Site in Dehua
Cultural heritage is an important carrier of cultural tourism development.Taking the ancient kiln site of Qudou Palace as the research object,through on-the-spot investigation,it is found that there are some problems in the tourism development of the ancient kiln site of Qudou Palace,such as insufficient resource development,imperfect infrastructure,inadequate management of scenic spots and weak linkage of scenic spots.Based on the advantages and opportunities of Dehua County tourism,the essay puts forward the paths of enhancing the attractiveness of historic scenic spots.In terms of resource development,it is necessary to fully tap the characteristic resources of ceramic culture,create experiential boutique tourism projects,and develop cultural and creative products.In terms of infrastructure,it is necessary to optimize the tourism transportation system,improve tourism reception facilities and establish research and practice education bases.In the management of scenic spots,it is necessary to innovate the management mode of scenic spots,cultivate high-quality management talents and improve marketing plans.In the terms of scenic spot linkage,it is necessary to build a regional tourism brand,carry out special activities in scenic spots and establish archaeological site parks.

cultural and tourism integrationtourism attractionhistoric scenic spotsQudou Palace Ancient Kiln Site in Dehua

李昳

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福建理工大学 互联网经贸学院,福建 福州 350118

文旅融合 旅游吸引力 遗址类景区 德化县屈斗宫古窑遗址

2024

福建工程学院学报
福建工程学院

福建工程学院学报

影响因子:0.318
ISSN:1672-4348
年,卷(期):2024.22(5)