Research on media construction mechanism of international image of Chinese cities:taking news reporting about Fuzhou in English media of China and foreign countries
In the context of international communication strategy,the construction of local city images is crucial for presenting a three-dimensional and diverse national image.Fuzhou has attracted attention from domestic and foreign media due to its unique location and advantages as a hometown of overseas Chinese.This study explores the differences in reporting on Fuzhou between Chinese and foreign media within the framework of agenda setting theory,and its role in the construction of the city's international image.Research shows that after the reform and opening up,although the amount of coverage on Fuzhou by Chinese and foreign media has increased,there have been differences in the content of coverage.In terms of topic setting,Chinese media emphasize the localization characteristics of its economy,while foreign media focuses on the internationalization attributes of its foreign trade;in terms of topic interaction,both sides have guiding issues for each other,but the lack of in-depth interaction between Chinese and foreign media on sensitive issues is not conducive to China's active construction of national image on conflict issues.This study provides empirical support for the application of network agenda setting theory in urban communication and provides guidance for international communication strategies in non-mainstream cities.
international image of a cityagenda settingChinese and foreign mediaFuzhou