With deepened implementation of the rural vitalization strategy,rural industrial structure was continuously adjusted and digital marketing has become an important method to enhance the sale of agricultural products.Grape wine industry in Hongsibu District was used as objective,field interviews and questionnaire survey of its digital marketing status were conducted.Combined with related theories,grape wine industry status and its existing problems in digital marketing were analyzed.How to develop and optimize digital marketing system was discussed from the perspective of rural vitalization.A set of plans to develop and optimize digital marketing system was proposed to be suitable in grape wine industry in Hongsibu District in order to provide strong support for digital transform and upgrading of industry.
关键词
乡村振兴/红寺堡葡萄酒/数字化营销/体系构建/优化策略
Key words
Rural vitalization/Grape wine of Hongsibu/Digital marketing/System development/Optimization strategy
维普
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