首页|乡村振兴视域下红寺堡葡萄酒产业数字化营销体系构建与优化研究

乡村振兴视域下红寺堡葡萄酒产业数字化营销体系构建与优化研究

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随着乡村振兴战略的深入实施,农村产业结构不断调整,数字化营销成为促进农产品销售的重要手段.以宁夏红寺堡葡萄酒产业为研究对象,通过对其数字化营销现状进行实地访谈及问卷调研,结合相关理论,分析红寺堡葡萄酒产业现状以及数字化营销过程中存在的问题,探讨在乡村振兴视域下,如何构建和优化数字化营销体系,提出一套适合红寺堡葡萄酒产业的数字化营销体系构建与优化方案,以期为红寺堡葡萄酒产业的数字化转型与升级提供有力支撑.
Studies on Digital Marketing System Development and Optimization of Grapewine Industry in Hongsibu District from the Perspective of Rural Vitalization
With deepened implementation of the rural vitalization strategy,rural industrial structure was continuously adjusted and digital marketing has become an important method to enhance the sale of agricultural products.Grape wine industry in Hongsibu District was used as objective,field interviews and questionnaire survey of its digital marketing status were conducted.Combined with related theories,grape wine industry status and its existing problems in digital marketing were analyzed.How to develop and optimize digital marketing system was discussed from the perspective of rural vitalization.A set of plans to develop and optimize digital marketing system was proposed to be suitable in grape wine industry in Hongsibu District in order to provide strong support for digital transform and upgrading of industry.

Rural vitalizationGrape wine of HongsibuDigital marketingSystem developmentOptimization strategy

黄馨钰、展牧童、史知新、盛帅为、张海洋

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宁夏大学,宁夏银川 750021

乡村振兴 红寺堡葡萄酒 数字化营销 体系构建 优化策略

2024

东南园艺
福建省农业科学院果树研究所 福建省农业厅种植业管理处

东南园艺

影响因子:0.202
ISSN:2095-5774
年,卷(期):2024.12(1)