摘要
康养小镇是以健康服务、疗养服务和文化旅游服务为主导产业的特色小镇.近年来,我国康养小镇数量逐渐增多,但本土化特色不足、同质化竞争、地产和商业过度开发、影响自然生态环境和组织运营能力偏低等问题突出.本文以福建省武夷山市兴田康养小镇项目规划设计为例,从康养小镇自身资源禀赋出发,提出"资源禀赋定桩-差异策略导向-特色空间落位"的发展逻辑与模式,从周边产业资源、自身产业基础、自然限定条件三个层次的逻辑把脉场地特色,提出由劣势转向优势、单一转向多元、银发转向全龄、独立转向链条四大核心导向以及以康养产业为核心、文旅产业为重点、生态农业为支撑的健康产业体系.旨在为同类型康养小镇的规划提供借鉴经验,为康养小镇的开发建设提供一定参考.
Abstract
Health and Wellness Towns are emerging as specialized communities centered on health services,recuperation,and cultural tourism.While the number of such developments in China has grown in recent years,many face persistent challenges,including a lack of lo-calized identity,homogeneous competition,overdependence on real estate and commercial development,ecological degradation,and weak management and operational capacity.This paper uses Xingtian Health and Wellness Town in Wuyishan City,Fujian Province,as a case study to address these issues.By leveraging the town's unique natural and industrial resources,we propose a development model based on three core components."resource-based positioning,strategic differentiation,and spatial distinctiveness."This approach is informed by the town's industrial context,natural constraints,and existing infrastructure.Four key strategies are identified:turning weaknesses into strengths,expanding from single-industry focus to diversification,shifting from elderly-centric services to catering for all age groups,and moving from isolated projects to integrated,networked development.Centering the health and wellness industry as the core of these strategies offers a sustainable and scalable model for future development.This study provides actionable insights for the planning and implementation of Health and Wellness Towns,offering a practical framework for creating sustainable,distinctive wellness communities.
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