Analysis of the Influencing Factors on the Construction of Sports Service Complexes in China
The construction of China's sports service complex and the influencing factors were analyzed in depth em-pirically by using various methods such as literature method,rooted theory and questionnaire survey.Through the mathematical and statistical processing of SPSS26.0 and AMOS24.0 software,a system of influencing factors cover-ing four primary indicators,12 secondary indicators and 27 tertiary indicators was constructed.The empirical re-sults show that the role of government has the largest positive influence in the construction path of sports service complex(β =0.885,P＜0.001),followed by the role of operation and management organizations(β =0.735,P＜0.001),the role of the society(β =0.564,P＜0.001),and the role of audience groups(β =0.447,P＜0.001).Based on the results of the study,recommendations are made:(1)the government should strengthen policy guidance and financial support to promote the rapid development of sports service complexes;(2)operation and management organizations need to optimize the quality of services and provide diversified sports activities to sat-isfy the needs of different groups;(3)in the rural revitalization and new urbanization strategies,sports should be fully utilized as a soft power to promote the overall development of regional economy and society;(4)There is a need to strengthen the participation of all parties in society,especially enterprises,industry associations and the public,to form a multifaceted and coordinated construction and operation model.The objective of this study is to furnish theoretical insights and practical guidelines for the efficient development and sustainable growth of sports service complexes in China.This will contribute to a solid scientific foundation for enhancing sports consumption and ensuring the robust progress of the sports industry.
sports service complexinfluencing factorsgovernment guidanceoperation and managementem-pirical analysis
万方数据
维普
