Digital Technology Enables the Mechanism,Application and Path of NBA Digital Transformation
Digital technology relying on its own advantages enables NBA to realize digital transformation and pro-vide a new digital path for the transformation of professional sports.This paper uses literature data method,expert interview method and logical analysis method to systematically and comprehensively analyze the internal mecha-nism,practical application,practical challenges and upgrading path of digital technology enabling NBA digital transformation.The research believes that the digital transformation of NBA innovates and reshaped the traditional management mode,training mode and guarantee mode of the league.However,there are still problems such as dig-ital technology cannot meet the needs of the league,lack of corresponding policies and excessive application of dig-ital technology.In the face of challenges,the digital transformation should accelerate the development of new infra-structure,broaden the application scenarios of digital technology,optimize the digital transformation policy,accel-erate the process of digital transformation;cultivate the data-based sports talents,make the sports team form data awareness,digital thinking and digital literacy;do a good job in the sports data security management,create a safe,harmonious and shared digital environment;build the thinking of"proposition-driven innovation radar",realize man-machine collaboration,and transform the advantages of digital technology into the development mo-mentum of professional sports.