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效用理论视域下高校体育教材"低使用率"困境的纾解策略

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体育教材是高校传授体育知识和传播体育文化的主要载体,在高校体育教学知识的创新和教学理念的更新换代中有重要的引领作用,但是体育教材却被"低使用率"困扰,如何促进体育教材的高质量发展已经成为亟待解决的难题。高校体育教材的"低使用率"困境表现在"拥有者众,学习者寡,多数被学生放在书架置之不理",是由于高校体育教材的建设在广度、深度和效度方面存在明显缺陷。研究以效用理论为切入点,从自主选择权、商品有用性以及消费者自身需求3 个维度进行深度解读,发现"低使用率"是大学生对高校体育教材满意度的真实体现,研究进一步发现从完善服务动力机制、引领教材创新发展、增强教材教学效用、延伸教材建设深度以及构建教材评价体系等策略提升高校体育教材质量,以学生的满意度提升体育教材的价值,才能真正提高体育教材的使用率。
Strategies to Alleviate the Dilemma of"Low Utilization Rate"of College Sports Textbooks From the Perspective of Utility Theory
P.E.textbook is the main carrier of imparting sports knowledge and spreading sports culture in colle-ges.It plays an important leading role in the innovation of sports teaching knowledge and the renewal of teaching i-deas in colleges,but the PE teaching material is troubled by the"Low utilization rate",how to promote the high-quality development of PE teaching material has become a difficult problem to be solved urgently.The dilemma of"Low utilization rate"of college physical education textbooks lies in"Many owners,few learners,and most of them are put on bookshelves by students and ignored",it is because of the obvious defects in the width,depth and validity of the construction of college P.E.Teaching Materials.From the perspective of utility theory,this paper interprets the three dimensions of self-choice,commodity usefulness and consumer demand,it is found that the"Low utilization rate"is a real reflection of college students'satisfaction with college PE textbooks,it is further found that the quality of college PE teaching materials can be improved by perfecting the service motive mechanism,leading the innovative development of teaching materials,enhancing the teaching effectiveness of teaching materi-als,extending the depth of the construction of teaching materials and constructing the evaluation system of teaching materials,in order to improve the value of physical education teaching materials by students'satisfaction,the utili-zation rate of physical education teaching materials can be improved.

college physical education textbookslow utilization ratepredicamentutility theoryrelieving strategy

王军

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广州美术学院 艺术与人文学院,广东 广州 510000

高校体育教材 低使用率 困境 效用理论 纾解策略

2024

福建体育科技
福建省体育科学学会 福建省体育科学研究所

福建体育科技

影响因子:0.346
ISSN:1004-8790
年,卷(期):2024.43(6)