The Application of Jinzhai County's Red Culture in the Design and Development of Cultural and Creative Products in Anhui Province
Applying red culture to product design and development can fully leverage the role of cultural resources in promot-ing regional economy,and achieve the development goal of promoting regional economic revitalization with regional characteristic culture.This paper investigates the rich red resources in Jinzhai County,Anhui Province,and analyzes the current application status of regional red culture in modem cultural and creative product design.This paper finds that there are still problems in the current design and development process of red cultural and creative products in Jinzhai County,such as the lack of market research,unclear market positioning,insufficient product innovation,and single marketing channels.The government,universi-ties,and red scenic spots need to cooperate on understanding consumers'needs and innovating,so that they can promote the healthy development of Jinzhai County's cultural and creative industry.This can further drive the overall economic develop-ment of the region and promote the inheritance and promotion of Jinzhai's red culture.
Jinzhai County,Anhui Provincered culturecultural and creative productscreative products development
万方数据
维普
