Spatial-Temporal Characteristics Analysis of Rural Tourism Source Market Around Chaohu Lake Based on Travel Notes Big Data
Taking the Chaohu Lake region as the research object,this paper studies the structural characteristics and influ-encing factors of the rural tourism's source market in the Chaohu Lake region based on the travel notes data of rural tourism from travel websites from 2016 to 2021,employing the combination of statistical analysis and ArcGIS spatial analysis.The re-sults show that:the rural tourism's source market is seasonal with prominent holiday season and weekend effects.April to Octo-ber is the high season,and November to March is the low season;the geographical concentration index of rural tourism's source market is generally high.The tourist source is characterized by concentrated distribution,with Hefei as the main tourist source,and the average attraction radius of tourists is 219.59km,which belongs to the short-range source market.There are other impor-tant influencing factors including leisure time,climate comfort,transportation,and economic development level of tourist source destinations.
Big Datarural tourismtourist marketspace-time structureChaohu Lake region