Inter-group Contact Approaches in Digital Public Diplomacy:Current Status,Issues,and Optimization Paths-A Case Study of the Video Dissemination Practices by"Foreign Internet Celebrities"
With the advancement of Internet technology,international social video platforms have emerged as vital channels through which"foreign Internet celebrities"share their experiences and insights in China with global audiences.Drawing on in-ter-group contact theory,this article examines videos uploaded by"foreign Internet celebrities"on the prominent social plat-forms Bilibili and YouTube.Through the method of content analysis,it delves into the external representation and underlying pat-terns of inter-group contact behaviors depicted in these videos.The study reveals noticeable imbalances in the distributions and diversities of the"foreign Internet celebrities"group,and closeness and similarity between them and Chinese people are the pri-mary catalysts for their contact.Furthermore,videos from"foreign Internet celebrities"play a constructive role in bridging Chi-nese and foreign communities.Consequently,it is recommended to foster the development of"foreign Internet celebrities",im-plement policies to guide and regulate their creative content,and recognize the video practices of"foreign Internet celebrities"as effective tools of digital public communications to facilitate communication and understanding between Chinese people and foreign people.
mediainter-group contactforeign Internet celebrityYouTube videodigital public communications
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