首页|符号叙事的主体自觉——歌曲《罗刹海市》传播现象与得失评析

符号叙事的主体自觉——歌曲《罗刹海市》传播现象与得失评析

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刀郎歌曲《罗刹海市》在短时间内引发轰动式的传播现象成为中国2023年度一大文化现象.该歌曲采用符号叙事手法,具有令人称绝的符号文本与奇观化的符号意象,中国传统美学的反讽反喻之美、后现代美学的狂欢解构之谑,以及虚实相照、古今相映的间性叙事结构,体现了创作者的三大主体自觉性.该歌曲现象级传播的成因在于讲述了一个"个体的与群体的"故事,建构了一个"跨圈层"的意向性结构,编码了一个滑动于雅俗两极的低清晰度文本,并在"狂狷"与"乡愿"的决裂中高调彰显了人格尊严.从创作方法看,该歌曲在文本创作上存在缺陷,偏离了流行歌曲创作的常规道路,走入了极端境地,应当引起文艺界的注意和警觉.
Subjective Consciousness of Symbolic Narrative:Popularity of the Song"The Rakshasa Kingdom"and its Composition
Dao Lang's latest song,"The Rakshasa Kingdom",swiftly garnered widespread attention and emerged as a signifi-cant cultural phenomenon in China in 2023.With its symbolic narrative techniques,the song captivates audiences with its strik-ing symbolic texts and visually stunning images.It seamlessly intertwines the beauty of irony and allegory from traditional Chi-nese aesthetics with the playful deconstruction of carnival in postmodern aesthetics,showcasing an inter-narrative structure that juxtaposes the virtual world and the real world,the ancient society and the modern society,which reflected the creator's three primary subjective consciousnesses.The cause of the phenomenal level spread of the song can be attributed to its exploration of themes such as"individual versus group",the construction of an intentional structure"spanning circles and classes",and the use of a low-definition text that oscillates between elegance and vulgarity.By navigating the division between mania and hypoc-risy,the song accentuates the dignity of individuality.However,from the standpoint of composition,the song exhibits the flaw in its textual composition,as it deviates from the conventional path of popular songwriting and goes to extremes,which should arouse scrutiny and caution by literary and artistic circles.

The Rakshasa Kingdomsymbolic narrativesubjective consciousnesspopularityflaw in composition

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南京艺术学院 紫金文创研究院,江苏南京 210013

江苏省文化艺术研究院,江苏南京 210005

罗刹海市 符号叙事 主体自觉 传播现象 创作缺陷

国家社会科学基金艺术学项目

22BH143

2024

长江师范学院学报
长江师范学院

长江师范学院学报

影响因子:0.263
ISSN:1674-3652
年,卷(期):2024.40(4)