Since its release,the music album"Shan Ge Liao Zai"has consistently garnered high streaming numbers and has gained both domestic and international popularity through media coverage.Acting as a form of musical discourse conveyed through mass media channels,the album becomes imperative to dissect the factors contributing to its widespread dissemination from the lens of media discourse.In the meaning production phase of media discourse of"Shan Ge Liao Zai",the authors of the music album engage in the selection of topics and employ rhetorical strategies to meaning production and meaning reproduction.These topics are intricately linked to personal narratives,societal issues,and broader human experiences.Rhetorical devices such as personification,metaphor,and allusion enhance the interpretability of the lyrics.During the reproduction phase of the media discourse meaning of"Shan Ge Liao Zai",various entities reproduce meaning by selecting and interpreting the discourse.Commercial media integrate it into popular discourse for multifaceted analysis,mainstream media incorporate it into national dis-course for cultural interpretation,expert media elucidate it from an elite perspective,and media from Southeast Asia contextual-ize it within the framework of international discourse for politicized interpretation.From the production to the meaning reproduc-tion of discourse,creators and participants collaboratively encode and decode"Shan Ge Liao Zai".Within this cycle of encoding and decoding,new layers of discourse meaning continuously emerge,thereby enriching the scope and the breadth of dissemina-tion of"Shan Ge Liao Zai".
关键词
山歌寥哉/刀郎/媒介话语/再生产
Key words
"Shan Ge Liao Zai"/Dao Lang/media discourse/meaning reproduction
维普
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