Influence of Consumer Brand Loyalty on Technological Innovation Behavior of Construction Demolition and Waste Independent Remanufacturers
The supply chain management of construction demolition and waste remanufacturing has become essen-tial in the process of promoting the green development of urban and rural construction.To reveal the influence of consumers'brand loyalty on construction demolition and waste independent remanufacturers'technological innova-tion behavior,this paper considers the different scenarios of consumers'no brand loyalty and consumers'brand loyalty and establishes four models through the Stackelberg game:no brand loyalty and no innovation,no brand loyalty but having innovation,having brand loyalty but no innovation,and having brand loyalty and having inno-vation.The study finds:(1)the level of technological innovation of construction demolition and waste independ-ent remanufacturers decreases when consumers have brand loyalty.(2)Whether construction demolition and waste independent remanufacturers exhibit technological innovation behavior or not,consumer brand loyalty will have an impact on construction demolition and waste independent remanufacturers'pricing strategy.(3)When consumers exhibit brand loyalty,if construction demolition and waste independent remanufacturers exhibit no tech-nological innovation behavior,the demand for new building material products decreases as the market share of consumers without brand loyalty increases,and the demand for construction demolition and waste remanufactured products increases as the market share of consumers without brand loyalty increases.When the market share of loyal consumers increases,if construction demolition and waste independent remanufacturers exhibit technological innovation behaviors,the demand for both new building materials products and construction demolition and waste remanufactured products increase as the market share of no-brand-loyalty consumers increases.(4)Regardless of whether construction demolition and waste independent remanufacturers exhibit technological innovation behavior,the profit of the original manufacturer is always positively correlated with the market share occupied by no-brand-loyalty consumers.(5)Construction demolition and waste independent remanufacturers'technological innovation behavior will lead to a decrease in their own profits.
brand loyaltyconstruction demolition and waste remanufacturing supply chaintechnological innova-tion behaviorStackelberg game
万方数据
维普
