Identification of Risks in Livestream with Goods and Preventive Solutions from the Perspective of Synergistic Governance Theory
Livestream with goods has rapidly developed in recent years and presents diversified forms of marketing and service.It provides many convenience to social life while usually accompanied by risks,such as the risk of one-dimensional,harm to both business and consumer interests and difficulties in supervision,which hinder the sustainable development of livestream with goods.This paper builds the logical analysis frame of synergistic gov-ernance for risks in Livestream with goods under synergistic governance theory and SFIC model.Then within this frame,it proposes some preventive solutions to the risks.Firstly,we must strengthen the coordination of entities,clarify functional positioning,and build organizational guarantees.Secondly,we must improve policies and regu-lations,build a systematic and standard system for livestream with goods.Thirdly,we must establish a collabora-tive governance mechanism for the risks in livestream with goods to achieve win-win cooperation among governance entities.Finally,we must build an evaluation mechanism for the risks in livestream with goods to realize the in-centive and constraint to the governance entities.
risk in livestream with goodssynergistic governance theorypreventive solution
万方数据
维普
