Livestream with goods has rapidly developed in recent years and presents diversified forms of marketing and service.It provides many convenience to social life while usually accompanied by risks,such as the risk of one-dimensional,harm to both business and consumer interests and difficulties in supervision,which hinder the sustainable development of livestream with goods.This paper builds the logical analysis frame of synergistic gov-ernance for risks in Livestream with goods under synergistic governance theory and SFIC model.Then within this frame,it proposes some preventive solutions to the risks.Firstly,we must strengthen the coordination of entities,clarify functional positioning,and build organizational guarantees.Secondly,we must improve policies and regu-lations,build a systematic and standard system for livestream with goods.Thirdly,we must establish a collabora-tive governance mechanism for the risks in livestream with goods to achieve win-win cooperation among governance entities.Finally,we must build an evaluation mechanism for the risks in livestream with goods to realize the in-centive and constraint to the governance entities.
关键词
直播带货风险/协同治理理论/应对策略
Key words
risk in livestream with goods/synergistic governance theory/preventive solution
维普
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