Analysis of Rural College Students'Willingness to Inherit Agricultural Management and the Influencing Factors in the Context of Rural Revitalization:A Survey Based on Representative Universities in Jiangxi Province
Guiding rural college students to return to their hometowns for employment and entrepreneurship is an important way to alleviate the pressure of urban employment and solve the crisis of lack of talents for rural revital-ization,since they are with well-educated,skilled and familiar with the rural environment and customs.Based on the urgent need for modern talent support for rural revitalization,this study uses survey data of rural college students from representative colleges and universities in Jiangxi Province to analyze the students'willingness to in-herit agricultural management and the influencing factors.The results show that rural college students have a strong willingness to return to their hometowns to inherit agricultural management,especially to become new-type professional farmers;the willingness of rural college students to inherit agricultural management is not only affect-ed by the intrinsic endowment factors,such as individual characteristics(grade,academic perf ormance),family characteristics(parents'education level,family income),and farmland characteristics(soil texture,level of land fragmentation),but also affected by entrepreneurial cases around them,the concept of inheriting agricultural man-agement,their cognition of aging labor force,agricultural income,new-type professional farmer and land transfer policy.In view of this,it is suggested that the governments and universities further strengthen the publicity of ag-riculture and related policies among rural college students,and enhance their cognition and identification of the new-type professional farmers through multiple paths;colleges and universities provide differentiated employment guidance in accordance with the characteristics of rural college students;and the society,governments,universi-ties and families join forces to facilitate rural college students'return to their hometowns for employment and entre-preneurship.
rural college studentsinheritance of agricultural managementnew-type professional farmerthe willingness to inherit