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集约投资行为与排比文本建构

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在生产性经营与商业性经营活动中,都广泛存在着一种集约投资行为,它可以极大地提升生产性经营或商业性经营的经济效益.在语言活动中,也有类似于经济活动中的集约化投资行为,如以排比修辞手法建构排比文本,从经济学的视角看,虽然有超量配置语言资源之嫌,似乎不符合"成本最小化"的经济原则,但就终极修辞效果来看,则符合"收益最大化"的经济原则.因为排比文本的建构,从接受效果上看,既实现了表意功能的最大化,又在表意功能之外别添了审美价值,可谓实现了"增殖效益"与"成本效益"最大化的完美统一.
Intensive Investment and the Construction of Parallelism Texts
In both productive and commercial operations,there is a widespread phenomenon of intensive investment,which can greatly enhance the economic benefits of productive or commercial operations.In language activities,there is also a phenomenon of intensive investment similar to that in economic activities,such as using parallelism rhetoric to construct parallelism texts.From an economic perspective,although there is a suspicion of excessive allocation of language resources,it seems not in line with the economic principle of"cost minimization",in terms of the ultimate rhetorical effect,it conforms to the economic principle of"maximizing returns".Because of the construction of parallelism texts,from the perspective of acceptance effect,it not only realizes the maximization of ideographic function,but also adds aesthetic value outside the ideographic function,which can be said to realize the perfect unity of"proliferation benefit"and"cost benefit"maximization.

intensive investmentparallelism textresource allocationcost benefitproliferation benefit

吴礼权

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复旦大学 中国语言文学研究所,上海 200433

集约投资 排比文本 资源配置 成本效益 增殖效益

上海市高等学校高峰高原学科建设项目

2024

阜阳师范大学学报(社会科学版)
阜阳师范学院

阜阳师范大学学报(社会科学版)

CHSSCD
影响因子:0.226
ISSN:1004-4310
年,卷(期):2024.(2)
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