With the rapid development of artificial intelligence technology,generative artificial intelligence(AIGC)has led the productivity transformation from machine learning to intelligent creation,completely overturned the existing mode of human creative work,and has become an important trend in the development of today's creative industries.Compared with traditional design methods,AIGC technology has three major advantages:innovation,efficiency,and automation.In-depth research on AIGC technology will help explore new paths and possibilities for visual communication design and optimize industry development strategies.Therefore,based on the SWOT analysis method,this article systematically sorts out the current development status and application scenarios of AIGC from the perspective of technological development.Through in-depth analysis of the specific applications of AIGC technology in software such as Midjourney,Stable Diffusion,and DALL-E,it clarifies the advantages of AIGC technology in improving the design efficiency and creative quality of visual communication.At the same time,it deeply explores the problems and challenges faced by AIGC technology in the process of visual communication design,and proposes optimized development directions and strategies for achieving AIGC human-computer interaction and collaboration,strengthening the resonance of AIGC technology with human emotions,and enhancing cross-field cooperation of AIGC technology,in order to promote the effective integration of AIGC technology and visual design and promote high-quality development of the industry in the future.
AIGC technologyvisual communication designdevelopment strategy
NETL
NSTL
万方数据
