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艺术设计赋能皖北农旅特色发展路径研究

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皖北地区作为平原地带,适宜农业种植,也一直以农业经济发展为主.新时期急需发展特色农旅产业,促进区域形象、经济、文化发展.艺术设计赋能皖北地区的农旅发展路径表现为多元性、创新性、融合性和个性化特色,是将乡愁和乡村美学置于乡村振兴和农旅实践发展的一个实践过程,也是复兴传统文化和促进皖北区域文化自信的有效方式.同时,艺术设计赋能皖北农旅发展也体现了艺术与科技的融合,提高了消费者感知旅游体验需求和旅游产品的设计创新,能提升皖北乡村旅游品牌内涵和价值.
Research on the Development Path of Artistic Design Empowering the Characteristic Agriculture and Tourism in Northern Anhui
Northern Anhui,as a plain area,is suitable for agricultural planting and has always been dominated by agricultural economic development.In the new era,there is an urgent need to develop characteristic agriculture and tourism industries to promote regional image,economic,and cultural development.The development path of artistic design empowering agriculture and tourism in Northern Anhui is characterized by diversity,innovation,integration,and individuality.It is a practical process of placing nostalgia and rural aesthetics in the rural revitalization and the development of agricultural tourism practice,and an effective way to revive traditional culture and promote cultural self-confidence in Northern Anhui.At the same time,the development of artistic design empowering agriculture and tourism in Northern Anhui also embodies the integration of art and technology,which improves consumers'perception of tourism experience needs and the design innovation of tourism products;it also promotes the enhancement of the connotation and value of rural tourism brands in Northern Anhui.

Northern Anhuiagricultural tourism industrydevelopment and innovationeffective path

杨风先、孙钰非

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阜阳师范大学 美术学院,安徽 阜阳 236037

阜阳师范大学 经济学院,安徽 阜阳 236037

皖北地区 农业旅游产业 发展创新 有效路径

2024

阜阳师范大学学报(社会科学版)
阜阳师范学院

阜阳师范大学学报(社会科学版)

CHSSCD
影响因子:0.226
ISSN:1004-4310
年,卷(期):2024.(5)