Evaluation of Hanfu collar and lapel styling based on Kansei engineering
In order to explore consumers'perceptual perceptions of Hanfu collar and lapel styling,20 Hanfu collar and lapel styling were selected,8 pairs of perceptual adjectives were collected using the semantic differential method,and a questionnaire was created using a Likert scale to collect consumers'perceptual evaluations of the Hanfu collar and lapel samples,and the results of the questionnaires were subjected to mean,factor,and cluster analysis using SPSS 29.0.The results show that there are some differences in the perceptual evaluation of Hanfu collar and lapel shapes due to the different Hanfu collar and lapel shapes.Consumers'perceptual evaluations of 20 Hanfu collar and lapel shapes are mainly affected by the style factor and temperament factor,and can be categorized into three classes by the method of K-mean clustering.Different clusters of Hanfu collar and lapel styling have different perceptual evaluation characteristics.
Hanfucollar and lapel stylingKansei engineeringfactor analysiscluster analysis
国家科技期刊平台
NSTL
万方数据
