基于感性工学的汉服领襟造型评价
Evaluation of Hanfu collar and lapel styling based on Kansei engineering
郑好 1吴晶 1刘文庆1
作者信息
- 1. 四川大学轻工科学与工程学院,四川成都 610015
- 折叠
摘要
为了探究消费者对汉服领襟造型的感性认知,选取20款汉服领襟造型,采用语义差异法收集8对感性形容词,运用李克特量表制作调查问卷,收集消费者对汉服领襟样本的感性评价,并通过SPSS 29.0对问卷结果进行均值分析、因子分析和聚类分析.结果表明,因汉服领襟造型款式的不同,其感性评价存在一定差异,消费者对20款汉服领襟造型的感性评价主要受风格因子与气质因子的影响,用K-均值聚类的方法可将其归为3类,不同类簇的汉服领襟造型具有不同的感性评价特征.
Abstract
In order to explore consumers'perceptual perceptions of Hanfu collar and lapel styling,20 Hanfu collar and lapel styling were selected,8 pairs of perceptual adjectives were collected using the semantic differential method,and a questionnaire was created using a Likert scale to collect consumers'perceptual evaluations of the Hanfu collar and lapel samples,and the results of the questionnaires were subjected to mean,factor,and cluster analysis using SPSS 29.0.The results show that there are some differences in the perceptual evaluation of Hanfu collar and lapel shapes due to the different Hanfu collar and lapel shapes.Consumers'perceptual evaluations of 20 Hanfu collar and lapel shapes are mainly affected by the style factor and temperament factor,and can be categorized into three classes by the method of K-mean clustering.Different clusters of Hanfu collar and lapel styling have different perceptual evaluation characteristics.
关键词
汉服/领襟造型/感性工学/因子分析/聚类分析Key words
Hanfu/collar and lapel styling/Kansei engineering/factor analysis/cluster analysis引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据