Influence of smart clothing product attributes on consumer purchase intention
To investigate the influence of product attributes of smart clothing on consumer pur-chase intention,the stimulus-organism-response(SOR)model was adopted as the theoretical foundation in this article.A hypothetical theoretical model was constructed with smart clothing product attributes as the independent variables,attitude as a mediating variable,and purchase in-tention as the dependent variable.Gender,age,and monthly clothing expenditure are considered as control variables.The empirical analysis was based on the data obtained from the questionnaire survey.The results shows that autonomy,functionality,connectivity,adaptability,novelty,and interactivity of smart clothing all positively affect consumer purchase intention.Autonomy,func-tionality,novelty,and interactivity also positively influence consumer purchase intention through attitude.The effects of age and gender among the control variables are not significant,but monthly clothing expenditure positively impacts consumer purchase willingness.Based on these findings,relevant recommendations are proposed for smart clothing design.
国家科技期刊平台
NSTL
万方数据
