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数字技术赋能低碳消费:理论机制与推进方略

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数字技术是推动产业低碳转型的重要引擎,为持续释放消费红利和促进消费领域节能降碳提供了新的突破口.一方面,数字技术通过产品生产低碳化、物流运输低碳化、能源资源使用低碳化赋能供给侧低碳转型;另一方面,数字技术通过推动公众绿色低碳消费意识形成、强化消费降碳感知等促进需求侧低碳转型.同时,数字技术通过促进市场交易过程低碳化,助力政府节能减排政策有效实施,实现供需双方的有机耦合和协同降碳.然而,当前数字技术赋能低碳消费仍面临一些问题,突出表现为:产品和服务的碳足迹管理体系尚不完善,物流行业低碳转型缺乏顶层设计,低碳产品有效供给不足,下沉市场低碳消费潜力未被充分挖掘,碳普惠机制尚未充分发挥激励作用,公众低碳消费观念与行为能力不强.推进数字技术赋能低碳消费应从如下方面发力:加快低碳消费相关制度和认证体系建设,促进数字化交通出行、数字消费等相关基础设施建设,推出碳金融产品等市场化激励新举措,加快全社会低碳消费理念与氛围形成.
Empowering Low-Carbon Consumption with Digital Technology:Theoretical Mechanism and Promoting Strategies
Digital technology is an important engine for promoting low-carbon transformation in industries,providing a new breakthrough for continuously releasing consumption dividends and promoting energy conservation and carbon reduction in the consumption sector.On the one hand,digital technology empowers supply side low-carbon transformation through low-carbon product production,low-carbon logistics and transportation,and low-carbon energy resource utilization;on the other hand,digital technology promotes demand side low-carbon transformation by promoting the formation of public awareness of green and low-carbon consumption,strengthening consumer awareness of carbon reduction,and so on.At the same time,digital technology promotes low-carbon market trading processes,helps the government effectively implement energy-saving and emission reduction policies,and achieves organic coupling and collaborative carbon reduction between supply and demand.However,the current empowerment of low-carbon consumption by digital technology still faces some problems,particularly manifested as:the carbon footprint management system for products and services is not yet perfect,the logistics industry lacks top-level design for low-carbon transformation,the effective supply of low-carbon products is insufficient,the low-carbon consumption potential of the sinking market is not fully tapped,the carbon inclusive mechanism has not fully played an incentive role,and the public's low-carbon consumption concept and behavioral ability are not strong.To promote the empowerment of low-carbon consumption through digital technology,efforts should be made in the following aspects:accelerating the construction of low-carbon consumption related certification systems,promoting the construction of related infrastructure such as digital transportation and digital consumption,launching market-oriented incentive measures such as carbon financial products,and accelerating the formation of low-carbon consumption concepts and atmosphere in the whole society.

digital technologyresident consumptionlow carbon consumption

樊轶侠、王正早

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中国财政科学研究院

北京工业大学经济与管理学院

数字技术 居民消费 低碳消费

2024

改革
重庆社会科学院

改革

CSTPCDCSSCICHSSCD北大核心
影响因子:2.418
ISSN:1003-7543
年,卷(期):2024.(3)
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