Corporate Social Responsibility in the Context of Platformization:The Internal Circulation Model and Driving Mechanism
Promoting the perform of corporate social responsibility effectively in the context of enterprises'platformization,not only helps platforms resolve the questions that they confronted in the development,which includes supervise incorrectly,privacy breaches,etc.,but also is beneficial to the sustainable and high-quality development of China's economy.From the internal perspective of enterprise,the main personnel who fulfill social responsibility includes all the staff.Based on the logic of"shaping social responsibility consciousness-social responsibility practice-social responsibility consciousness reconstruction",the upward and downward linkage,continuous iteration and spiraling upward development path is formed.In the top-down stage of shaping social responsibility consciousness,the social responsibility consciousness will be transmitted from managers to teams and employees.In the bottom-up social responsibility practice stage,it is necessary for employees to transform their social responsibility consciousness into specific social responsibility practice,and then form collective social responsibility behavior.In the stage of social responsibility consciousness reconstruction,new social responsibility conventions will be formed,and the next cycle of social responsibility will also be opened.In the new cycle,new social responsibility practices will continue to promote the update of social responsibility routines,constituting an internal driving mechanism for social responsibility.In order to improve the performance of social responsibility,enterprises should actively explore the key factors of social responsibility under the platformization and form an institutional guarantee for its implementation.Platform leaders need to improve the governance mechanism to enhance the performance of social responsibilities,and regulators and industry associations can formulate relevant policies and measures based on the above development stages.
platformizationcorporate social responsibilityinternal development pathinternal driving mechanism