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平台化转型情境下企业社会责任的内部发展路径与驱动机制

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平台化转型情境下企业社会责任的有效履行,不仅有利于企业应对因不当监管、隐私泄露等问题而招致的质疑,而且有利于促进我国经济的可持续与高质量发展.从企业内部来看,履责主体包括企业全体成员,基于"社会责任意识塑造—社会责任实践—社会责任意识再造"的逻辑,形成上下联动、持续迭代、螺旋上升的发展路径.其中,在自上而下的社会责任意识塑造阶段,意识的传递会经历从高管到团队再到员工的过程;在自下而上的社会责任实践阶段,需要员工将社会责任意识转化为具体的社会责任实践,再进一步形成集体社会责任行为;在社会责任意识再造阶段,将会形成新的社会责任惯例,也将会开启下一个社会责任履行周期,在新的周期内,重新涌现出的社会责任实践不断推动社会责任惯例更新,构成社会责任履行的内部驱动机制.为了提升履责绩效,企业要积极挖掘平台化转型下企业社会责任的关键因素并为其实施提供制度保障;平台生态系统的领导者要完善履责的治理机制;监管机构与行业协会可根据上述发展阶段来制定相关政策和措施.
Corporate Social Responsibility in the Context of Platformization:The Internal Circulation Model and Driving Mechanism
Promoting the perform of corporate social responsibility effectively in the context of enterprises'platformization,not only helps platforms resolve the questions that they confronted in the development,which includes supervise incorrectly,privacy breaches,etc.,but also is beneficial to the sustainable and high-quality development of China's economy.From the internal perspective of enterprise,the main personnel who fulfill social responsibility includes all the staff.Based on the logic of"shaping social responsibility consciousness-social responsibility practice-social responsibility consciousness reconstruction",the upward and downward linkage,continuous iteration and spiraling upward development path is formed.In the top-down stage of shaping social responsibility consciousness,the social responsibility consciousness will be transmitted from managers to teams and employees.In the bottom-up social responsibility practice stage,it is necessary for employees to transform their social responsibility consciousness into specific social responsibility practice,and then form collective social responsibility behavior.In the stage of social responsibility consciousness reconstruction,new social responsibility conventions will be formed,and the next cycle of social responsibility will also be opened.In the new cycle,new social responsibility practices will continue to promote the update of social responsibility routines,constituting an internal driving mechanism for social responsibility.In order to improve the performance of social responsibility,enterprises should actively explore the key factors of social responsibility under the platformization and form an institutional guarantee for its implementation.Platform leaders need to improve the governance mechanism to enhance the performance of social responsibilities,and regulators and industry associations can formulate relevant policies and measures based on the above development stages.

platformizationcorporate social responsibilityinternal development pathinternal driving mechanism

黄苏萍、马姗子、刘军

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首都经济贸易大学工商管理学院

中国人民大学商学院

武汉理工大学管理学院

平台化转型 企业社会责任 内部发展路径 驱动机制

2024

改革
重庆社会科学院

改革

CSTPCDCSSCICHSSCD北大核心
影响因子:2.418
ISSN:1003-7543
年,卷(期):2024.(10)