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后真相时代重大工程与国家形象

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Major Projects and National Image in the Post-Truth Era
In the post-truth era,the construction of national image has become more complicated,with major projects serving as vital windows to showcase a country's strength and image.To effectively shape an authentic and multi-dimensional national image,it is essential to carefully craft engineering narratives,leverage advanced media technologies to vividly present the charm of these projects,and emphasize humanistic care to demonstrate social responsibility.Meanwhile,as the contractors of these projects,large enterprises play a crucial role in shaping the national image through their professional capabilities and sense of social responsibility.Through the concerted efforts of multiple parties,China can ensure that major projects become powerful showcases of the country's strength and image,enhancing its international reputation and influence.In this process,a genuine,transparent,and open attitude is key to shaping a positive national image.

张志会

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中国科学院 自然科学史研究所,北京 100190

国家社会科学基金重大项目

19ZDA040

2024

工程研究——跨学科视野中的工程
中国科学院大学

工程研究——跨学科视野中的工程

影响因子:1.144
ISSN:1674-4969
年,卷(期):2024.16(2)