With the development of the digital economy,the traditional talent cultivation model for sports new media operation is in urgent need of reform.In combination with the challenges faced in current vocational talent cultivation,this paper takes the course of"Sports New Media Op-eration"as an example,and proposes a series of reform measures based on the concept of"Specialty-Innovation Integration",including constructing a modular curriculum framework,optimizing teach-ing content,innovating teaching methods,strengthening practical teaching,and establishing a dual-skilled teaching faculty.The aim is to cultivate students'innovative thinking and practical abilities,adapting to the demands of the digital economy era,and promoting the digital transformation and intelligent upgrading of the sports industry.
关键词
专创融合/体育新媒体运营/创新创业教育/教学改革
Key words
Specialty-Innovation Integration/sports new media operation/innovation and entre-preneurship education/teaching reform