高等继续教育学报2024,Vol.37Issue(6) :44-49.

高职院校助农直播电商人才培养的实践探索——以长江工程职业技术学院为例

Practical Exploration of Talent Cultivation for Agricultural E-Commerce Livestreaming in Higher Vocational Colleges——A Case Study of Changjiang Engineering Vocational and Technical College

侯靖俊
高等继续教育学报2024,Vol.37Issue(6) :44-49.

高职院校助农直播电商人才培养的实践探索——以长江工程职业技术学院为例

Practical Exploration of Talent Cultivation for Agricultural E-Commerce Livestreaming in Higher Vocational Colleges——A Case Study of Changjiang Engineering Vocational and Technical College

侯靖俊1
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作者信息

  • 1. 长江工程职业技术学院,湖北 武汉 430212
  • 折叠

摘要

网络技术的快速发展促进了网络直播销售的繁荣,网络直播为农产品销售创造了条件.高职院校是技术技能人才培养的主阵地,培养助农直播电商人才既能提高职业教育人才的适应性,又可促进社会经济发展,同时还能助推乡村振兴.但高职院校在助农直播电商人才培养方面普遍存在培养标准适应性不足、培养模式适切性不够、师资专业性不强等问题.基于此,长江工程职业技术学院进行了有益的实践探索:一是对标行业需求制订人才培养新标准,二是实施产教融合探索人才培养新模式,三是多措并举提升师资队伍专业素养.这些探索取得了比较好的效果,有效缓解了农产品直播销售专业人才短缺.

Abstract

The rapid development of network technology has promoted the prosperity of webcast sales,creating opportunities for the sale of agricultural products.As a primary base for cultivating technical and skilled talents,higher vocational colleges play a vital role in training agricultural e-commerce livestreaming talents,which can not only enhance the adaptability of vocational educa-tion talents but also promote socioeconomic development and boost rural revitalization.However,problems such as inadequate adaptability of training standards,insufficient suitability of training models,and a lack of professional expertise among faculty remain widespread in higher vocational institutions.In response,Changjiang Polytechnic has carried out useful practical explorations:de-veloping new standards of talents training to meet the needs of the industry,implementing integra-tion of industry and education to explore the new training of talents,and adopting multiple meas-ures to improve the professional quality of teachers.These explorations have achieved notable re-sults,effectively addressing the talent gap in agricultural product livestreaming sales.

关键词

职业教育/直播电商/助农直播/人才培养/乡村振兴

Key words

vocational education/live streaming e-commerce/agricultural livestreaming/talent training/rural revitalization

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出版年

2024
高等继续教育学报
华中师范大学

高等继续教育学报

CHSSCD
影响因子:0.396
ISSN:1006-7353
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