The Value Orientation of Spouse-Seeking Ads During the Period of the Republic of China
Modern China was a period in which Chinese learned from the West. In the period of the Republic of China, the spouse-seeking ads originating from the west not only disseminated Western marital values, but also enlightened people to re-examine traditional marital values, it also revealed people's pursuit of perfect personality, all these indicates the development of humanity in society. But in that period, spouse-seeking ad was only an urban phenomenon, since arranged marriage still played a major role in people's marital life, especially in the rural areas.
Modern timesspouse-seeking advertisementhuman naturefunction
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