Study on Regional Brand of Guangdong Agricultural Products Based on Value Co-creation
In today's era,the importance of brand in the competition of agricultural products is becoming increasingly prominent.The regional brands of Cantonese agricultural products are in the developing and constructing stage.How to integrate all resources and create regional brand value together is the core problem of the development of agricultural brand in our country.Therefore,under the framework of value co-creation,this paper takes the regional brand of Guangdong Agricultural Products as the research object,analyzes the motivation and behavior of value chain participants interact with brands from four dimensions:government,enterprises,farmers and consumers,and puts forward corresponding suggestions.
value co-creationCantonese brandregional brand of agricultural products
NETL
NSTL
万方数据
