Research on the Impact of Changes in Female Reading Behaviors on Female Book Publishing
This article analyzes the interactive relationship between the changes in female reading behaviors and female book publishing from the perspective of social gender,and points out that the process of changes in female reading behaviors is precisely the process of awakening of female subjective consciousness.Based on this,under the changes in female reading behaviors,female book publishing presents new characteristics such as the diversification of content themes,emphasis on reflection of the times,attention to female issues,and extension to multiple industries.At the same time,the article also points out that there are problems in the female book publishing market,such as serious homogeneity,uneven content quality,single brand marketing strategy,and ambiguous product segmentation and positioning.And it puts forward suggestions such as expanding the content of themes,enhancing the awareness of quality,strengthening international cooperation,and integrating new media technologies for the benign development of the female book publishing industry in the future.
social genderfemale readingfemale booksreading behaviors
NETL
NSTL
万方数据
