Optimization Strategies for E-commerce Live-streaming of Agricultural Products in the Context of Rural Revitalization
With the rapid development of Internet,e-commerce live-streaming has become a new marketing model for agricultural products.In this context,e-commerce live-streaming for agricultural products has received great attention.Many online sales hosts participate in the live-streaming of agricultural products to alleviate difficulties in agricultural product sales in rural area.E-commerce live-streaming has become increasingly popular in rural areas as an excellent marketing option for local products,increasing sales channels,promoting agricultural industry upgrading,and facilitating rural revitalization,ultimately increasing rural economic income.In spite of its rapid growth in popularity,there are still some problems in the development of agricultural e-commerce live marketing.This paper analyzes the current situation of agricultural e-commerce live marketing in the context of rural revitalization and proposes relevant optimization countermeasures for existing problems to promote the development of agricultural e-commerce live marketing.
rural revitalizationagricultural productsE-commerce live streamingstrategy
万方数据
维普
