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数字营商环境:概念理解、治理逻辑与优化路径

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推动数字营商环境优化,是发展数字经济的"刚需",也是打造一流营商环境的应有之义.在生态系统视角下,数字营商环境可被理解为新型智慧技术与数据要素驱动下营商环境生态的数字化转型.相较于传统营商环境,数字营商环境的治理逻辑发生转变,逐渐实现从政府供给导向到市场需求导向的理念转变、政府中心主义到多元主体参与的主体转变、多头分散管理到整体协同共治的机制转变、依赖刚性制度到刚柔工具匹配的工具转变,型塑出数字化赋能下的新型营商环境治理格局.但数字营商环境的治理优化也还任重而道远,仍需加速制度创新,完善法治化保障;优化数智服务,加强便利化程度;激活数据价值,提升市场化水平;强化国际接轨,推动国际化发展.
The Digital Business Environment:Conceptual Understanding,Governance Logic,and Optimization Path
Promoting the optimization of the digital business environment is not only a"rigid demand"for the development of the digital economy,but also an essential part of creating a first-class business environment.From an ecosystem perspective,the digital business environment can be understood as the digital transformation of the business environment ecosystem driven by new intelligent technologies and data elements.Compared with the traditional business environment,the governance logic of the digital business environment has undergone a transformation,gradually realizing a conceptual shift from government supply-driven to market demand-driven;from government-centric to multi-stakeholder participation;from fragmented management to coordinated governance;and from rigid institutional reliance to a flexible combination of tools..This has shaped a new pattern of business environment governance under digital empowerment.However,there is still a long way to go in optimizing the governance of the digital business environment,and it is necessary to accelerate institutional innovation and improve legal protection,optimize digital intelligence services and enhance convenience,activate the value of data and enhance the level of marketization,strengthen international integration and promote international development.

digital business environmentdigital transformationgovernance transformation and optimizationdigital governancedigital Economy

宋晔琴、门理想、韩啸

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复旦大学 国际关系与公共事务学院,上海 200433

电子科技大学 公共管理学院,四川 成都 611731

数字营商环境 数智变革 治理转型与优化 数字治理 数字经济

2025

公共治理研究
广东行政学院

公共治理研究

影响因子:0.448
ISSN:2097-0072
年,卷(期):2025.37(1)